This site uses cookies to provide a better experience. Continuing navigation accept the use of cookies by us OK

Italian Design Day 2020


Italian Design Day 2020

idd sfondo bianco


Un mondo da ridisegnare | Redesigning the world

Riyadh, 9 November 2020



The Embassy of Italy in Riyadh, in collaboration with ArchiNet, will host a virtual talk with Architect Marco Piva on 9 November at 20:00, to mark the celebrations for the Italian Design Day 2020. The design talk will be moderated by Saudi architect Yazeed Motawa, founder of SpaceStudio.


Italian Design Day is an annual initiative promoted by the Italian Ministry of Foreign Affairs and International Cooperation, in collaboration with the Italian Ministry of Culture and the main Italian design associations, with the aim to promote Italian design worldwide. Over the last decades, the design industry has emerged as one of the key drivers for Italy’s economic development and exports. Italian design companies are thriving at the international level thanks to their ability to produce original, culture-bound and unique products. Combining aesthetic excellence, creativity and innovation, Italian design has become an easily recognizable and widely appreciated icon of the “Brand Italy” worldwide.

 The theme for the Italian Design Day 2020 is "Drawing the future | Development, Innovation, Sustainability, Beauty". Under the format “100 Ambassadors of Italian design for 100 cities”, 100 professionals selected among designers, architects, urban planners, entrepreneurs and teachers, will explore the main elements of this year’s theme in 100 events held worldwide.


“We are honoured to have Arch. Marco Piva as Ambassador of Italian design for Riyadh – said Ambassador Roberto Cantone. “The current pandemic has showed us very clearly that the way our cities, our workplaces and our homes are designed and the way we inhabit them deeply affects our lives and wellbeing. As we move towards a post-covid world, there is a need to rethink what keeps us together as human beings. Design is a powerful tool at our disposal to rebuild our spaces and our communities after the pandemic. Italian design stands worldwide for beauty, innovation and sustainability. I am very grateful that, thanks to a very fruitful collaboration with ArchiNet, we have this unique possibility to welcome (virtually) in Riyadh a leading Italian architect and designer like Marco Piva and to engage in a conversation with him on these important topics.”


Architect Marco Piva is one of the most representative architects within the Italian creativity and design industry, with more than 40 years of experience. Founder of Studio Marco Piva, Arch. Piva works on all design scales: from masterplanning to architecture, from interior to industrial design. His creations can be described as “exciting, fluid and functional”, rooted in a constant research of materials and technology, the value of differentiation and innovation, and a commitment to expressing the unique features of the culture and place where they are located.


Founded in 2017 and with more than 20k members across Saudi Arabia, the Middle East and worldwide, ArchiNet brings together practitioners and academics from all architecture and design fields to exchange their knowledge and share their experiences.